Charlie Gottdiener, President & Chief Executive Officer at Neustar
Admiral Michael Mullen, USN (Ret.), former Chief of Naval Operations and Joint Chiefs of Staff for Presidents Bush and Obama, will discuss how organizations can thrive during critical times of change and transition. He will share lessons learned from a career running some of the world's largest, most influential organizations.
Moderator: Greg Stuart, CEO & President at the Mobile Marketing Association (MMA)
With the cookie and other perishable identifiers on their way out, the continued expansion of privacy regulations, and the pandemic's ongoing disruption, brands and publishers will need to make drastic changes to the way they do business. Join panelists from across the marketing ecosystem to learn what they are doing to prepare for the future of marketing.
Moderator: Dorean Kass, EVP and Chief Sales Officer at Neustar
Neustar EVP, Dorean Kass sits down with the VP of Integrated Media, Melanie Babcock, to discuss how The Home Depot transformed their marketing and measurement teams and strategies to drive growth in the face of massive changes in the retail world.
Speaker: Melanie Babcock, VP of Integrated Media at The Home Depot
Speaker: Michael Schoen, SVP/GM, Marketing Solutions at Neustar
Participate in one of the following options:
Building a Better Marketing Ecosystem Around Your Business
The future is uncertain for marketers. Whatever the next industry, government, or environmental change will bring looms large. Future-proofing your business is necessary and within reach, though it will require new relationships, technologies, and strategies that will take time to build. In this virtual conversation, we'll talk about what brands, publishers, and platforms like yours can do now to prepare for tomorrow.
The Future of Privacy
Moderator: Joao Natali, Sr. Director, Data Science at Neustar
If there's one thing certain about the future of marketing, it's that it will be a privacy-first world. Hear from leaders on the front lines of differential privacy about what exactly that is, and what cutting edge methodologies and standards they're creating to protect consumers while providing advertisers with the data and tools they need for effective measurement.
The Future of Identity
Moderator: Laurie Mahoney, Director, Product Marketing, Retail & QSR at Neustar
Join us to discuss the evolution of identity in a privacy-first, post-cookie world. Explore the types of identity resolution solutions available, the use cases relevant to your business, and the potential impact that industry and regulatory changes will have on your first-party data strategies.