Addressable Marketing in a Post-Cookie World
With the cookie on its way out and no single solution to take its place, what will the future of addressable media, ad personalization, and media automation look like? Learn what options brands, publishers, and platforms have in place right now and what will need to be built to maintain an omnichannel relationship with consumers in the future.
Moderator
- Lori Walker, Director of Product, Customer Experience at Neustar
Speakers
- Joanna O'Connell, VP, Principal Analyst at Forrester Research
- Mike O'Sullivan, VP of Product at Index Exchange
- Kathleen Dundas, President, Data Strategy at Zenith
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